Collection: THE ESSENTIAL BLEND

Loved by makeup artists around the world, Sweed is known for its professional, vegan and clean products. Sweed is a pioneer in eye makeup with popular, award-winning mascaras and a prostaglandin-free eyelash growth serum. After years of working as a makeup artist, founder Gabriella Elio wanted to develop innovative products that she felt were missing from the market to achieve her timeless "no-makeup" style. Sweed was born after intensive research, and the collection is now expanding with new makeup products. Gabriella's motto is: "Look like yourself after two weeks of vacation—radiant skin, luscious lashes, and full of life." Sweed is a vegan and animal-friendly brand that saves a sea turtle for every mascara sold.