SARANGHAEYO

Saranghaeyo – Korean for “I love you” – is more than a name. It’s a declaration of love for emotion, memory, and the moment. Founded by Sung Soo Kim, a former LVMH executive with over 16 years of experience at luxury brands like Bvlgari, Kenzo, and Givenchy, Saranghaeyo blends Korean culture with French perfumery. Each fragrance is an olfactory journey – inspired by personal experiences, cities, people, and feelings. Saranghaeyo stands for hand-selected ingredients, sustainable design, and an uncompromising commitment to quality. Our perfumes are created using a slow maturation process, allowing them to mature undisturbed and fully develop their depth and complexity.

SARANGHAEYO

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  • 91. CHOCOLATIC NCHNT

    Date and chocolate dance in the desert wind – jasmine, myrrh and earthy notes unfold an elegant story of grace and memory.

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  • 30. BREEZE OF SHINE

    Zesty citrus freshness meets gentle coconut breeze – a fragrance full of excitement and lightness, born from Caribbean light.

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  • 61. BELIEVE IN CAPITALISM

    61. BELIEVE IN CAPITALISM Leather, raspberry and glowing patchouli – an energetic fragrance from Seoul that embodies success and determination in every nuance.

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  • 32. FLOWER S.

    A honey-sweet floral scent floats like a cloud – pine and cedar frame the quiet contemplation of a Korean studio.

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