Collection: SARANGHAEYO

Saranghaeyo – Korean for “I love you” – is more than a name. It’s a declaration of love for emotion, memory, and the moment. Founded by Sung Soo Kim, a former LVMH executive with over 16 years of experience at luxury brands like Bvlgari, Kenzo, and Givenchy, Saranghaeyo blends Korean culture with French perfumery. Each fragrance is an olfactory journey – inspired by personal experiences, cities, people, and feelings. Saranghaeyo stands for hand-selected ingredients, sustainable design, and an uncompromising commitment to quality. Our perfumes are created using a slow maturation process, allowing them to mature undisturbed and fully develop their depth and complexity.

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91. CHOCOLATIC NCHNT
Date and chocolate dance in the desert wind – jasmine, myrrh and earthy notes unfold an elegant story of grace and memory.
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71. SERIES A
Yeoksam-ro, Seoul, Korea, 2017 - Luminous bergamot and peach evoke bold hope, anchored by eucalyptus and musk, enveloped in the serene elegance of amber.
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61. BELIEVE IN CAPITALISM
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69. ROAD TRIP
United States, 1996 - powdery orange ignites the journey, musk and muguet solidify the path, while sandalwood and vanilla hold the memory.
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THE FOUNDER

Sung Soo Kim, the founder of SRHY, is deeply rooted in Seoul – a city that continues to inspire him. After 16 years of experience working for renowned fashion houses such as Bulgari, Kenzo, and Givenchy, he transformed his passion for capturing special moments into a fragrant journey. As a photographer, Sung Soo Kim expresses emotions through scent – inspired by the places and moments that have particularly touched him.

Olfactory Reflection

SRHY, derived from "Saranghaeyo," the Korean expression for "I love you," represents the emotional depth of life's most significant moments. With exquisite ingredients and environmentally friendly manufacturing practices, SRHY invites you on a sensory journey—toward your true essence, conveyed through the art of fragrance.

FINE PRODUCTION

SRHY uses the highest quality raw materials, carefully selected from all over the world. A traditional manufacturing process called SLOW MATURATION is employed – a long-term maturation at low temperatures over several months, which gives the fragrances exceptional depth and richness.