Collection: SWEED

Loved by makeup artists around the world, Sweed is known for its professional, vegan and clean products. Sweed is a pioneer in eye makeup with popular, award-winning mascaras and a prostaglandin-free eyelash growth serum. After years of working as a makeup artist, founder Gabriella Elio wanted to develop innovative products that she felt were missing from the market to achieve her timeless "no-makeup" style. Sweed was born after intensive research, and the collection is now expanding with new makeup products. Gabriella's motto is: "Look like yourself after two weeks of vacation—radiant skin, luscious lashes, and full of life." Sweed is a vegan and animal-friendly brand that saves a sea turtle for every mascara sold.

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Cloud Mascara
Volume mascara with vitamin B5 for definition and length, water-resistant.
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Le Lipstick
Lipstick in a nude pink shade with a buttery-soft balm formula and nourishing active ingredients, clean, vegan.
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Air Blush Cream
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Satin Eyeliner
Eyeliner with a creamy formula and a matte, silky finish for a natural eyeliner, effortless application, long-lasting.
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THE FOUNDER – GABRIELLA ELIO

As the epitome of a beauty nerd, it has always been my goal to offer the best false eyelashes in the world. Sweed is the secret weapon of all top makeup artists when it comes to creating a glamorous gala look for red carpet events.