Collection: SARANGHAEYO

Saranghaeyo – Korean for “I love you” – is more than a name. It’s a declaration of love for emotion, memory, and the moment. Founded by Sung Soo Kim, a former LVMH executive with over 16 years of experience at luxury brands like Bvlgari, Kenzo, and Givenchy, Saranghaeyo blends Korean culture with French perfumery. Each fragrance is an olfactory journey – inspired by personal experiences, cities, people, and feelings. Saranghaeyo stands for hand-selected ingredients, sustainable design, and an uncompromising commitment to quality. Our perfumes are created using a slow maturation process, allowing them to mature undisturbed and fully develop their depth and complexity.