Veronique Gabai owns land in the “Pays de Grasse” that could and will be turned into sustainable farming land for perfumery plants at some point in the future, as well as a place for education, escape and experience. The “forest project” will create a virtuous cycle of land protection in a highly coveted commercial area. It will guarantee revenues for young farmers whose mission is organic harvesting. This ongoing project will provide our brand with superior quality ingredients we can trace at the source, and will renew with an ancestry craft originating from the region. We also work with the Pure Project to reforest the Mediterranean.

There is a place in the world and my heart, where I was born. A place of discovery, wonder and grace. A place made of hedonism and humanism. A place where the sun is like gold. Sunshine for the senses and for the soul. My brand is based on Mediterranean values, hedonism and humanity. And with nature at its core, it is inspired by its beauty, it harnesses the power of plants and will always protect its future. That is the promise of the Veronique Gabai brand.