In 2019, U Beauty was founded by Tina Chen Craig, an award-winning entrepreneur, founder of Bag Snob and pioneer of influencer marketing and, more recently, innovative skincare. For over 20 years, Tina has been actively shaping the influencer industry through successful collaborations with leading luxury brands. ‘I was looking for a simple but effective skincare product that offered real benefits without irritation. Our proprietary SIREN capsule Technology™️, which has been labelled a ‘results-driven breakthrough’ by a trade journal, allows us to develop science-based and innovative high-performance formulas that are unlike anything else on the market.’

Perfected over 10 years of research, every U Beauty product is powered by SIREN Capsule Technology™️. U Beauty’s adaptive delivery system precisely targets ingredients to areas visibly affected by free radicals, while leaving healthy-looking skin nourished and balanced. Simply put: Neutralizing free radicals makes your skin look younger. Whether addressing the look of fine lines, discoloration, or uneven-looking texture, at any stage of life, SIREN Capsule Technology™️ is the engine behind adaptive customization, allowing our formulas to change with you not just from decade to decade, but moment to moment.

U Beauty is certified with The Butterfly Mark from Positive Luxury, a leading sustainability consultant for the luxury industry that helps brands reduce their environmental impact and more, and with Cruelty-Free International Leaping Bunny, the globally-recognizable gold standard awarded to companies affirming no animal testing. U Beauty’s skincare formulas are made in Italy where they adhere to EU cosmetic law and the strict exclusion of over 2,500 substances and products are manufactured in a GMP-certified facility utilizing hydroelectric renewable energy.